CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Barricade XL, Barricade and Barricade mini are a collection of bluetooth speakers designed to go anywhere. They are designed and engineered to survive things like tailgating, rafting, boating, camping and many other of life’s fun activities!
TEAM: Direction/iD-Pete Kelly, Dave Vogt, Concept Validation-Dave Vogt, Project Manager-Jason Luthman, Art Direction-Chris Metcalfe
COMMENTARY: Previous to the BARRICADE project, Skullcandy had less than stellar success with a set of themed speakers that eventually led to buyers purging all inventory. The BARRICADE speaker project was a last chance attempt to claim success in the speaker category. This was a quick strike project with a very tight launch deadline that could not afford any hold ups or major issues. No small task with such a lofty must-have list of features, technology and performance expectations. It was important that their design language felt elevated and refined but also instilled a trust in the build quality and robustness.