EXPERIENCE
As a seasoned creative design leader with 20+ years of experience, I have a proven record of aligning design with organizational goals and developing industry-leading, recognizable products. I specialize in creating marketable products that enhance brand energy and customer loyalty. My career has been focused on lifestyle brands, covering seasonal CMF development, franchise technologies, and product line strategies. I provide a holistic approach to product design, from ideation to commercialization and continuous improvement. My expertise includes building agile, cross-functional teams and fostering a culture of creativity, innovation, and collaboration.
PROCESS
I like being part of identifying and validating opportunities in the market, defining consumer profiles and establishing a creative design direction. I am a contributing leader, sketching is my second language and I am well versed in prototyping to validate concepts. I promote high energy during creative phases while keeping it rooted in the end users POV and being diligent about costs, timing and continuous improvement.
INTERESTS
I am a motorcycle enthusiast to the max! I’ve been riding since I was a kid both dirt and street. I am inspired by art, fashion, music and enjoy watching leaders in those industries do cool things. I see the design in everything and literally want to design one of everything. I have a wife and two daughters, all of whom are creatives and creators.
949.290.7359 / petronelli@gmail.com