DESCRIPTION: The GRIND is a simple on-ear headphone special project targeted at the core consumer mentality. Priced at $60.
TEAM: Director/iD-Pete Kelly, iD-Don Stiff, Concept Validation/Co-Design-Dave Vogt, Engineer-Randy Hull, Art Direction-Chris Metcalfe
COMMENTARY: As simple as this headphone looks, it has very methodical mechanical design and engineering. It has a minimum part count and minimal part complexity to meet cost targets.
It was designed to compliment street style fashion, to look great all black or covered in and color graphic. It further wins over the consumer by being very comfortable and sounding great.