DESCRIPTION: Special project centered around the core consumer and brand heritage. Celebrate the under $100 retail price point with an unexpected level of material richness, customization and performance.
TEAM: Director/iD-Pete Kelly, iD-Don Stiff, Concept Validation/Co-Design-Dave Vogt, Engineer-Randy Hull, Art Direction-Chris Metcalfe
SPECS: Stainless steel one-piece headband, customizable earcup, ergonomic headband pad, memory foam and protein leather earpads, friction slider, 40mm drivers, rich tuning, high volume potential, wired version, bluetooth version.
ACHIEVEMENTS: iF design award for Disciplined Product 2016. Shredders be Happy review from Inner Fidelity.