CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: A new design language meant to provide a foundation for brand consistency, a chassis for future technologies and a canvas for self expression. It is a mixture and evolution of our existing core, more playful design language. The collection of 4 styles is part of a new brand direction to clean up the line, refocus energy on CMF and marketing and let the physical design become recognizable over time.
TEAM: Director/iD Lead-Pete Kelly, iD Lead (VRA/Crusher3)-Steve Page, iD Lead (Hesh3/Riff)-Ryan Jung, Color Boards-Steve Page, Kyle Arnett, Packaging-Kyle Arnett, Mike Voss, Engineer(VRA)-Sam Lepley, Engineer(Crusher3)-Micheal Allen/Matt Windt, Engineer(Hesh3/Riff)-Greg Woolston
SPECS: VRA: Wireless over-ear, forged aluminum armatures, friction adjustment sliders, engineered hinge and pivot, capacitive touch bass control, ferro fluid subwoofers, onboard amplifier, memory foam and protein leather pads, bluetooth. CRUSHER3: Wireless overear, Slider bass control, patented sub woofers, REX40 drivers. HESH3: Wireless overear, custom tunes REX40 drivers, memory foam pads. RIFF: Onear wireless, custom tuned REX40 drivers.
ACHIEVEMENTS: UX Design Award 2016, Design and Utility Patent(s)