DESCRIPTION: A collection of 4 styles sharing a new elevated design language. The VRA, Crusher3, Hesh3 and Riff are the new over-ear styles.
TEAM: Director/iD-Pete Kelly, iD Lead (VRA/Crusher3)-Steve Page, iD Lead (Hesh3/Riff)-Ryan Jung, Color Boards-Steve Page, Kyle Arnett, Packaging-Kyle Arnett, Mike Voss, Engineer(VRA)-Sam Lepley, Engineer(Crusher3)-Micheal Allen/Matt Windt, Engineer(Hesh3/Riff)-Greg Woolston
COMMENTARY: After years of launching new styles that looked completely different from each other, the Skullcandy line needed a consistent design language.
The VRA is the premium headphone with refined classic style targeted at a mature consumer who is looking for quality, performance and comfort.
The Crusher3 is meant to attract a more youthful consumer ie our core consumer who is looking to crank up the bass! It’s equally important as a self expression accessory.
The Hesh3 design language is slightly softened up so it is more modern and appealing to a broader audience.
The direction was to build a chassis with straight forward mechanical design, clean and refined surfacing and an earcup that can proportionally scale to house current and future tech.
They have to be comfortable, sound great, look great in any color and on any head…I love the direction we built.