CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Digital tide and surf heat trainer watch developed for Jordy Smith.
TEAM: Direction/iD-Pete Kelly, Design Support-Brad Piercey & Jay Merriott, Concept Validation-Pete Kelly, Project Manager-Pete Kelly, Art Direction-Jay Merriott
CONTEXT: We started from scratch on this tide module. There was a fairly steep learning curve figuring out how to acquire the right data from NOAA and validating it’s accuracy out 10 years. Our module has all the key beaches that were most important for all the pro tours and globe trotting surfers of Jordy’s level.