DESCRIPTION: 10 ATM PU strap digital tide watch developed for Jordy Smith as a legit surfing heat trainer and tide watch.
TEAM: Direction/iD-Pete Kelly, Co-Design-Brad Piercey & Jay Merriott, Concept Validation-Pete Kelly, Project Manager-Pete Kelly, Art Direction-Jay Merriott
COMMENTARY: We started from scratch on this tide module. There was a fairly steep learning curve figuring out how to acquire the right data from NOAA and packaging it for our factory partner. Our module has all the key beaches that were most important for all the tours and globe trotting surfers of Jordy’s level.
We RTV molded wearable prototypes to validate the fit and feel before investing in expensive tooling.